How To Install The Lightroom Plugin Installing the Lightroom plugin is like installing any software. Here is a quick summary: Requires minimum: MacOS 10.12.2 or Windows 10 64bit, Lightroom Classic (our plugin is not compatible with Lightroom CC). Download the installer from the link provided via email. Confirm the Lightroom application is closed. Double click the installer and follow the prompts to install the plugin. Once the installation process is complete, open Lightroom, select Lightroom's Plug-in Manager under the 'File' menu and confirm the Imagely plugin is enabled. You're finished and now ready to publish your new galleries! 🙂 Mac Users After you've [...]
About scottlathamThis author has not yet filled in any details.
So far scottlatham has created 8 blog entries.
Photography businesses face more competition in local search rankings than ever before. Google your most competitive keyword. For example; wedding photographer in London. If your photography business isn’t showing up anywhere on the first few results (SERPs), then how do you expect your potential customers to find you? And as we know, if your website isn’t showing up on search engines, then it's having an impact on your income. Did you know that 70% of all Google users only click on the first 3 organic listings? I don't mean Google Ads, I mean organic search rankings. Every day, people locally search [...]
Today I want to discuss Photography Marketing ideas that will cost you nothing but time! Advertising can be expensive! Both traditional and digital channels can take a huge portion of your marketing budget each month. However, it doesn't have to be with my free marketing ideas to try in 2019. We all know that marketing is one of the most challenging aspects of a profitable photography business. However, many photographers make the mistake of letting their marketing slip when they are busy. Yet, when things slow down, they find that the phone is no longer ringing. Traditional advertising, such as magazine [...]
With photography website speed confirmed by Google as one of their SEO ranking factors, it's more important than ever to have a fast loading website. More importantly, visitors to your site are impatient, your photography site needs to be loading as quickly as possible or they'll jump ship. Lost seconds means lost clients right! It has never been easier to showcase high-quality photography online. Your portfolio website is the go-to tool for marketing. Google is the place potential clients will find you and your services. However, the need for speed is vital. You can have the most beautiful looking portfolio in [...]
There are so many people and organisations in the photography industry writing a blog post every day. Wedding photographers, studios, product manufacturers and stores are all supplying us with news and articles. Not to mention the hundreds of photography magazines available. With so much competition... How do you make your blog post stand out and capture readers' attention? And then how do you get that blog post to rank high in google? If you want your blog to stand out, you have to create posts that no one else is writing. In today's digital age whereby hundreds of posts, articles, lists, [...]
SEO Tools for Photographers. SEO Tools for photographers & photography websites will become an integral feature of your SEO campaign. SEO Tools for Photographers. SEO Tools for photographers & photography websites will become an integral feature of your SEO campaign. AS TRUSTED BY: AS TRUSTED BY: Photography Tools for WordPress. As a photographer, you want to display the highest quality images in your portfolio. Yet, by doing so your website will be ‘heavy’ and mega [...]
SEO FOR PHOTOGRAPHERS SEO for photographers is one of the most important factors for driving traffic to your website. After all, more traffic means for clients! Search engine optimisation can be a mind field. Google has 200+ algorithms to contend with. But, You’re a photographer… not an online marketing expert right! You may be thinking you would need to hire an SEO guru? Well, don't do that just yet! With my easy to follow SEO guide to optimising your photography website for Google, things could not be easier. SEO FOR PHOTOGRAPHERS [...]
HOW TO START A PHOTOGRAPHY WEBSITE So you've started a photography business? Or maybe you just want to show off your portfolio? Well, you're going to need to start a photography website right! You may be thinking where do I start? Or you always thought it was too hard? and that you would need to learn web design? Wrong! With this step-by-step guide to creating a photography website, things could not be easier. HOW TO START A PHOTOGRAPHY WEBSITE So you've started a photography business? Or maybe you just [...]