SEO FOR PHOTOGRAPHERS

SEO for photographers is one of the most important factors for driving traffic to your website. After all, more traffic means for clients!

Search engine optimisation can be a mind field. Google has 200+ algorithms to contend with. 

But, You’re a photographer… not an online marketing expert right! You may be thinking you would need to hire an SEO guru?

Well, don’t do that just yet!

With my easy to follow SEO guide to optimising your photography website for Google, things could not be easier.

SEO for Photographers

SEO FOR PHOTOGRAPHERS

SEO for photographers is one of the most important factors for driving traffic to your website. After all, more traffic means for clients!

Search engine optimisation can be a mind field. Google has 200+ algorithms to contend with. 

But, You’re a photographer… not an online marketing expert right! You may be thinking you would need to hire an SEO guru?

Well, don’t do that just yet!

With my easy to follow SEO guide to optimising your photography website for Google, things could not be easier.

SEO for Photographers

Contents

So you’ve started a photography website, But now how do you get it to be seen?

My photographer’s guide to SEO will show you the steps to optimise your website rankings on Google.

Ready to start ranking on the first page your photography website today? Let’s get started…

what is seo
CHAPTER 1

What is SEO & why is it important?

on page seo
CHAPTER 2

On-Page Search Engine Optimisation

image optimisation
CHAPTER 3

Optimising your photographs for Search Engines

local seo
CHAPTER 4

Local SEO & Google my business

write a blog
CHAPTER 5

 Start blogging like a PRO!

off site seo
CHAPTER 6

Technical off-site SEO & Backlinks

photography search engine optimisation tips
Bonus Chapter

Conclusion & Quick-fire SEO

Contents

So you’ve started a photography website, But now how do you get it to be seen?

My photographer’s guide to SEO will show you the steps to optimise your website rankings on Google.

Ready to start ranking on the first page your photography website today? Let’s get started…

what is seo
CHAPTER 1

What is SEO & why is it important?

on page seo
CHAPTER 2

On-Page Search Engine Optimisation

image optimisation
CHAPTER 3

Optimising your photographs for Search Engines

local seo
CHAPTER 4

Local SEO & Google my business

write a blog
CHAPTER 5

 Start blogging like a PRO!

off site seo
CHAPTER 6

Technical off-site SEO & Backlinks

photography search engine optimisation tips
Bonus Chapter

Conclusion & Quick-fire SEO

CHAPTER 1:
What is SEO & why is it important?

So you’ve started a photography website!

Congratulations!

But how do you now show off your work to the world?

Well… you need to implement Search Engine Optimisation – also known as SEO.

We’ll you are in the right place.

In this guide, I have put together the most comprehensive guide to SEO for Photographers available online.

Together, we are going to learn about implementing SEO on your website so you can reach out to the world and have people come to you for their photography needs.

photographer seo

CHAPTER 1:
What is SEO & why is it important?

So you’ve started a photography website!

Congratulations!

But how do you now show off your work to the world?

Well… you need to implement Search Engine Optimisation – also known as SEO.

We’ll you are in the right place.

In this guide, I have put together the most comprehensive guide to SEO for Photographers available online.

Together, we are going to learn about implementing SEO on your website so you can reach out to the world and have people come to you for their photography needs.

photographer seo

Search Engine Optimisation or SEO!

As a photographer, you really need to understand the importance of SEO and implement it in your business.

It is the best marketing tool to have in your pocket!

A well-planned SEO strategy will have a considerable impact on letting more clients find your photography business.

There are a lot of ways to work with this so you need to be prepared to learn as many strategies as possible so you can use them to your advantage.

When you optimise your site for search engines, you will notice a significant improvement in your site’s organic traffic, user interaction, conversion, and sales.

You will be able to reach out to people all around the world without needing to invest 100’s and 1000’s on just advertisements and social media shoutouts.

SEO is the foundations for a successful photography business.

It basically helps you to rank higher in search engine results when people look for websites like yours.

Why is SEO for photographers important?

According to recent studies, approximately 70% of all internet sales are generated through organic search results, such as Google and Bing.

Meaning, search engines have become an essential part of any business and how they’re marketed.

Unfortunately, SEO for photographers is not easy.

But thankfully, it’s also “not” unachievable.

SEO for photographers

There are currently over 200 factors that a search engines, such as Google, use to determine which pages will rank #1 and which ones follow them.

It is the on-page SEO that is used to determine what the page is actually about.

Whereas, Off-page SEO is all about proving the site’s authority and trustworthiness to.

It is important to understand that search engines can’t decide what content to deliver to a user if they don’t know what the page is about and is trustworthy.

So…

Let’s take a look at the role search engine optimisation (SEO) has to play, how it works, and tools which can help.

Targeted Leads

Search engine optimisation is vital for several reasons, and it has a lot to do with targeting.

Done correctly, you can put your website in front of the right target audience without wasting time.

Any other type of marketing is more of a “hit or miss” situation, and that is riskier.

Instead, Google only puts your website in front of someone that is actively looking for your type of content.

Once an SEO campaign is underway, and the site starts ranking, it generates free leads around the clock.

This is essential, especially if you have a tighter marketing budget and you’re looking to bring in lots of targeted leads without blowing your budget.

SEO for photographers is all about providing a fair playground for those who want to do well in their chosen niche.

Whether it’s a multi photographer studio or a single-person operation, everyone has a chance of gaining free leads through search engines.

Build Your Brand Authority

Google loves brands!

This means it’s never been so crucial to build brand authority to rank higher on organic search.

In turn, those who do rank well can also further build authority in the niche.

The bigger your brand the easier it’ll be to become a go-to option for potential clients.

If they see your website on a major search engine, it immediately screams legitimacy.

Search Engine Basics

To understand and harness the power of search engine optimisation, it’s best to start with the basics.

The average search engine is going to work around three specific mechanisms – Indexing, Crawling, and Ranking.

Each component plays a vital part of how the search engine functions.

Crawling refers to the process of finding new, established content on the World Wide Web.

Various bots are used by these search engines to scour the Internet in a bid to find links and new pages.

After the bots crawl different pages, search engines find copies of the website and its content.

This content is “indexed” on the search engine’s servers in a bid to use it for their search results.

A sophisticated algorithm is designed to make sure each piece of content is appropriately organised under the right online category.

Once the content is indexed, the search engine’s algorithm begins working on ranking the page based on its legitimacy/quality.

The core premise is to rank pages higher based on their relevance, quality, and authority.

As soon as the user hops online and types in a query, they are provided with a list of results that have been ranked.

Over time, search engines have developed and become meticulous with regards to how the ranking occurs.

In the past, most pages were ranked for nothing more than having the right keywords.

However, over time search engines are refining their processes and ranking based on a number of variables.

Several changes have come to rise in recent years.

One of the biggest additions to the world of search engines has to do with major social networking platforms such as Facebook and Twitter.

These social media platforms are able to spread the word about specific content.

That content provides additional leverage for search engines in determining what’s relevant.

It is estimated that, Google and Bing uses social media as a way to pinpoint brand authority before ranking pages.

Search engines are also designed to personalise specific searches based on different variables, including where the user resides.

For example, users will often notice seeing local search results before international ones.

This is done on purpose because clients look for businesses which are close to home or current location.

How Big of An Impact SEO Can Have on Growing Your Business?

When people perform a search, they’re usually searching for specific things.

For example, studio portraits, wedding photographer or wildlife prints.

Implementing good SEO helps your website to show up towards the top of search engine results.

So, when potential clients search they’re already interested in what you have to offer them.

Furthermore, research shows that 70% of search engine click come from the top 3 organic spots.

If your not ranking near the top, well… You’ll just get buried under a million competitors.

Google Search Console

One of the main components of SEO for photographers involves understanding the role of Google Search Console (GSC).

The main purpose of this tool is to help manage and monitor websites through an in-house portal.

Relevant data involving how the site works and its underlying metrics, allows you to truly understand your business.

Google Search Console is often used as a way to bridge the gap between Google and its webmasters. Allowing, Google to provide information regarding what you’re doing, potential updates, and what issues may be arising in the near future.

All information is pertinent in making sure your SEO campaigns remain on track.

This awesome SEO tool also acts as a way to learn more about your website and make adjustments in one place. This can include how the site is displayed on Google and potential errors that are being noticed by Google Search Console.

If there are potential issues, Google Search Console provides access to specific tools, including being able to submit XML sitemaps. By doing this, webmasters can determine what’s wrong with their webpage and what needs to change.

Google Search Console is great for a number of reasons, and one of them has to do with the in-house data.

You can scour through each piece of information to see where traffic is coming from, how it’s coming, and what is working. This allows you to make specific adjustments to ensure that traffic keeps rolling in on a daily basis.

It also sheds light on click-through rates and general visibility. This has become doubly important with the continued reliance of mobile-related search queries.

Anyone that is running a robust SEO campaign has to make sure they are optimising the site through Google Search Console.

Google Search Console is also a power-packed option for those looking to integrate with other systems (i.e., Google Analytics).

Anyone that is looking to optimise their website and make sure everything is working in the right order has to go through Google Search Console.

It’s a one-stop platform to help manage errors and redirects.

Finally…

Search engines are an authoritative traffic source and continue to help millions of businesses worldwide.

From small businesses to large international organisations, everyone is taking advantage of search engine optimisation.

Most marketing strategies are now devised around the concept of SEO and all that it entails.

For those looking to take the next step up in their marketing approach, it’s time to assess the merits of SEO.

A well-designed search engine optimisation campaign can generate significant results while improving your ROI.

It can be a game-changer for those looking to grow as their business gets stronger.

Search Engine Optimisation or SEO!

As a photographer, you really need to understand the importance of SEO and implement it in your business.

It is the best marketing tool to have in your pocket!

A well-planned SEO strategy will have a considerable impact on letting more clients find your photography business.

There are a lot of ways to work with this so you need to be prepared to learn as many strategies as possible so you can use them to your advantage.

When you optimise your site for search engines, you will notice a significant improvement in your site’s organic traffic, user interaction, conversion, and sales.

You will be able to reach out to people all around the world without needing to invest 100’s and 1000’s on just advertisements and social media shoutouts.

SEO is the foundations for a successful photography business.

It basically helps you to rank higher in search engine results when people look for websites like yours.

Why is SEO for photographers important?

According to recent studies, approximately 70% of all internet sales are generated through organic search results, such as Google and Bing.

Meaning, search engines have become an essential part of any business and how they’re marketed.

Unfortunately, SEO for photographers is not easy.

But thankfully, it’s also “not” unachievable.

SEO for photographers

There are currently over 200 factors that a search engines, such as Google, use to determine which pages will rank #1 and which ones follow them.

It is the on-page SEO that is used to determine what the page is actually about.

Whereas, Off-page SEO is all about proving the site’s authority and trustworthiness to.

It is important to understand that search engines can’t decide what content to deliver to a user if they don’t know what the page is about and is trustworthy.

So…

Let’s take a look at the role search engine optimisation (SEO) has to play, how it works, and tools which can help.

Targeted Leads

Search engine optimisation is vital for several reasons, and it has a lot to do with targeting.

Done correctly, you can put your website in front of the right target audience without wasting time.

Any other type of marketing is more of a “hit or miss” situation, and that is riskier.

Instead, Google only puts your website in front of someone that is actively looking for your type of content.

Once an SEO campaign is underway, and the site starts ranking, it generates free leads around the clock.

This is essential, especially if you have a tighter marketing budget and you’re looking to bring in lots of targeted leads without blowing your budget.

SEO for photographers is all about providing a fair playground for those who want to do well in their chosen niche.

Whether it’s a multi photographer studio or a single-person operation, everyone has a chance of gaining free leads through search engines.

Build Your Brand Authority

Google loves brands!

This means it’s never been so crucial to build brand authority to rank higher on organic search.

In turn, those who do rank well can also further build authority in the niche.

The bigger your brand the easier it’ll be to become a go-to option for potential clients.

If they see your website on a major search engine, it immediately screams legitimacy.

Search Engine Basics

To understand and harness the power of search engine optimisation, it’s best to start with the basics.

The average search engine is going to work around three specific mechanisms – Indexing, Crawling, and Ranking.

Each component plays a vital part of how the search engine functions.

Crawling refers to the process of finding new, established content on the World Wide Web.

Various bots are used by these search engines to scour the Internet in a bid to find links and new pages.

After the bots crawl different pages, search engines find copies of the website and its content.

This content is “indexed” on the search engine’s servers in a bid to use it for their search results.

A sophisticated algorithm is designed to make sure each piece of content is appropriately organised under the right online category.

Once the content is indexed, the search engine’s algorithm begins working on ranking the page based on its legitimacy/quality.

The core premise is to rank pages higher based on their relevance, quality, and authority.

As soon as the user hops online and types in a query, they are provided with a list of results that have been ranked.

Over time, search engines have developed and become meticulous with regards to how the ranking occurs.

In the past, most pages were ranked for nothing more than having the right keywords.

However, over time search engines are refining their processes and ranking based on a number of variables.

Several changes have come to rise in recent years.

One of the biggest additions to the world of search engines has to do with major social networking platforms such as Facebook and Twitter.

These social media platforms are able to spread the word about specific content.

That content provides additional leverage for search engines in determining what’s relevant.

It is estimated that, Google and Bing uses social media as a way to pinpoint brand authority before ranking pages.

Search engines are also designed to personalise specific searches based on different variables, including where the user resides.

For example, users will often notice seeing local search results before international ones.

This is done on purpose because clients look for businesses which are close to home or current location.

How Big of An Impact SEO Can Have on Growing Your Business?

When people perform a search, they’re usually searching for specific things.

For example, studio portraits, wedding photographer or wildlife prints.

Implementing good SEO helps your website to show up towards the top of search engine results.

So, when potential clients search they’re already interested in what you have to offer them.

Furthermore, research shows that 70% of search engine click come from the top 3 organic spots.

If your not ranking near the top, well… You’ll just get buried under a million competitors.

Google Search Console

One of the main components of SEO for photographers involves understanding the role of Google Search Console (GSC).

The main purpose of this tool is to help manage and monitor websites through an in-house portal.

Relevant data involving how the site works and its underlying metrics, allows you to truly understand your business.

Google Search Console is often used as a way to bridge the gap between Google and its webmasters. Allowing, Google to provide information regarding what you’re doing, potential updates, and what issues may be arising in the near future.

All information is pertinent in making sure your SEO campaigns remain on track.

This awesome SEO tool also acts as a way to learn more about your website and make adjustments in one place. This can include how the site is displayed on Google and potential errors that are being noticed by Google Search Console.

If there are potential issues, Google Search Console provides access to specific tools, including being able to submit XML sitemaps. By doing this, webmasters can determine what’s wrong with their webpage and what needs to change.

Google Search Console is great for a number of reasons, and one of them has to do with the in-house data.

You can scour through each piece of information to see where traffic is coming from, how it’s coming, and what is working. This allows you to make specific adjustments to ensure that traffic keeps rolling in on a daily basis.

It also sheds light on click-through rates and general visibility. This has become doubly important with the continued reliance of mobile-related search queries.

Anyone that is running a robust SEO campaign has to make sure they are optimising the site through Google Search Console.

Google Search Console is also a power-packed option for those looking to integrate with other systems (i.e., Google Analytics).

Anyone that is looking to optimise their website and make sure everything is working in the right order has to go through Google Search Console.

It’s a one-stop platform to help manage errors and redirects.

Finally…

Search engines are an authoritative traffic source and continue to help millions of businesses worldwide.

From small businesses to large international organisations, everyone is taking advantage of search engine optimisation.

Most marketing strategies are now devised around the concept of SEO and all that it entails.

For those looking to take the next step up in their marketing approach, it’s time to assess the merits of SEO.

A well-designed search engine optimisation campaign can generate significant results while improving your ROI.

It can be a game-changer for those looking to grow as their business gets stronger.

CHAPTER 2:
On-Page Search Engine Optimisation

When Google first became a major player, they came up with what was at the time a very unique way of ranking content online.

Over time those methods became the primary ways in which all the major search engines ranked websites and content pages. As some people learned to manipulate content solely for the purpose of ranking, Google began looking for ways to prevent undue manipulation.

Through a long series of changes, there was a significant impact on websites and their rankings which caused many people to become disillusioned with SEO.

Even so, certain factors such as on page SEO is still an important ranking factor.

wordpress seo

CHAPTER 2:
On-Page Search Engine Optimisation

When Google first became a major player, they came up with what was at the time a very unique way of ranking content online.

Over time those methods became the primary ways in which all the major search engines ranked websites and content pages. As some people learned to manipulate content solely for the purpose of ranking, Google began looking for ways to prevent undue manipulation.

Through a long series of changes, there was a significant impact on websites and their rankings which caused many people to become disillusioned with SEO.

Even so, certain factors such as on page SEO is still an important ranking factor.

wordpress seo

On-Page SEO Is THE Major Factor for Ranking #1

Even though the major search engines have made many changes over the years on how they rank pages, they still have to have a way to determine which page will be rewarded first place.

Obviously, search engines want to accommodate their users.

This means websites need to deliver the very best content for the queries users are searching for.

On-page SEO  for photographers is probably even more important than most websites.

Service and products websites will hold more text based content, however photographers tend to just show their work.

Of course, including images and optimising them for search is an important factor.

But, we also need to consider other tactics for on-site optimisation.

Constructing effective page titles along with a good meta description, for example.

These are used to determine what the page is about.

Other factors include permalinks that are SEO-friendly and header tags such as H1 through H6.

Lets take a look at these in-depth…

What Are Page Titles and How Are They Important?

Page titles are also sometimes called title tags and are used as a way to briefly describe the content of a web page.

They are seen at the top of a browser and included on the search engine result pages.

Meta Title

These are considered among the most important elements for SEO related to on-page factors.

The title should typically include the main keyword that you want that page to rank for.

For example, Wedding Photographer.

There is no set limit on the number of characters that can be included in a title tag, however it is best practise to use less than 65 characters.

Using more than that amount could mean that part of the title is cut off when seen in the SERPS. For maximum effect, keeping within that character limit will produce the most positive impact.

Social websites are also another important factor and they also use the page title as part of what they display when you share a page on those sites.

Some sites will let you have a bit more freedom on what will be displayed but having an optimised title will ensure that you get the best impact across all social networks.

How Can You Write A Good Title Tag?

Because they are used on both the search engine result pages and on social networks and they are a great way of attracting people’s attention, it is worth spending a little extra time to come up with a very good title.

One of the most important things you want to do is to refrain from making it too long. People scan these days and they’re not going to take the time to read a lengthy title and, in many situations, a long title will be cut.

It’s also important that while you want to try and use the keyword in the title when possible, you don’t want to stuff keywords in it.

Google has become very sophisticated in its ability to recognise keyword stuffing and greatly frowns on it.

Whenever possible put the keyword or phrase as close to the beginning of the title as you can and still have it sound natural.

It’s always important to remember that you want to prepare a page for the viewer and not just for the search engines. Yet, where it’s possible to do both then you should. This means if your title tag can still flow well and sound great and the keyword can be near the beginning then your on to a winner.

If you have a large website and you have lots of pages and some of them are on similar topics it will be important to give each page a unique title.

It will hurt your SEO if more than one page has the same title.

What Are Meta Descriptions and How Are They Important?

Simply put… Meta descriptions are exactly what it says on the tin.

A description or summarisation of what the content on the page is about. It describes how the page will answer a question or in what way it will benefit the user.

Some experts feel that the meta description and its value for SEO has been devalued but it is still used as a factor and therefore should be included.

It absolutely does not hurt the rankings in any way and it is still used by Google and other search engines as a ranking factor and that means that even though it may not have as much value as it once did it is still well worth using.

Meta Descriptions

In most cases, a meta description should stay within 160 characters or less.

Meta descriptions need to be extremely relevant to the general content and use relevant keywords that expand on the topic.

The description should give the reader a sense of urgency and it should show what benefits the user can expect to get from the content.

These types of factors are the very things that a lot of people are overlooking. Some don’t even include a meta description because they think that it’s been devalued, and others just throw something up there without really putting any great attention to it.

When two pages are competing for a top spot in the SERPS and all else is equal, then a great meta description can be the difference between ranking on top or not at all.

SEO Friendly Permalinks and How Are They Important?

Since WordPress is one of the most commonly used platforms for building websites, then it’s also important that the webmaster understand what SEO-friendly permalinks are and how they are important to on-page SEO.

In the past, the basic structure of WordPress was not especially friendly for SEO factors. Many people liked WordPress because the nature of blogging was something that Google liked and so pages often ranked but the structure itself didn’t lend itself well to creating an SEO friendly permalink.

Fortunately, that is no longer the case.

To understand what a friendly permalink is, it is necessary to understand what a friendly URL is. If a URL uses a lot of symbols and numbers and other factors that don’t show what the content is about, then it is not considered friendly.

If, on the other hand, it is a website URL that is something like http://www.agreatsite.com/how-to-do-something-useful/, then that is a very readable and therefore friendly URL.

Links are referred to as permalinks within WordPress. If you go into your settings, then you can choose among several different types of permalinks.

The one called ‘post name’ is the one that’s most highly recommended. The reason is that it will give a link that is similar to the one demonstrated above. The others will give dates and symbols and other things that are considered to be less friendly.

Understanding the Importance of H1 – H6 Titles

Google, in particular, uses these titles as a way to further understand the content on the page and its particular importance within the page.

This is how you will use these types of title headings correctly.

H1 would be something that represents the highest level of importance on the page.

H6 would represent something that had a level of importance but much lower than the H1.

The most common headings found on SEO optimised pages are H1 and H2 tags. But all of them can be used effectively to help Google understand what the page is about and what points on the page are most important or least important.

Most SEO experts suggest having “only” one H1 tag in one webpage. As already discussed, H1 tags has a significant weightage in terms of on page SEO and so must be used for elements that signify the main idea behind your content or your business.

It suggested that you use H1 tags for title tags that is post titles when it’s a single article page and site title when it’s your home page, archive, or search result page.

On-Page SEO Is THE Major Factor for Ranking #1

Even though the major search engines have made many changes over the years on how they rank pages, they still have to have a way to determine which page will be rewarded first place.

Obviously, search engines want to accommodate their users.

This means websites need to deliver the very best content for the queries users are searching for.

On-page SEO  for photographers is probably even more important than most websites.

Service and products websites will hold more text based content, however photographers tend to just show their work.

Of course, including images and optimising them for search is an important factor.

But, we also need to consider other tactics for on-site optimisation.

Constructing effective page titles along with a good meta description, for example.

These are used to determine what the page is about.

Other factors include permalinks that are SEO-friendly and header tags such as H1 through H6.

Lets take a look at these in-depth…

What Are Page Titles and How Are They Important?

Page titles are also sometimes called title tags and are used as a way to briefly describe the content of a web page.

They are seen at the top of a browser and included on the search engine result pages.

Meta Title

These are considered among the most important elements for SEO related to on-page factors.

The title should typically include the main keyword that you want that page to rank for.

For example, Wedding Photographer.

There is no set limit on the number of characters that can be included in a title tag, however it is best practise to use less than 65 characters.

Using more than that amount could mean that part of the title is cut off when seen in the SERPS. For maximum effect, keeping within that character limit will produce the most positive impact.

Social websites are also another important factor and they also use the page title as part of what they display when you share a page on those sites.

Some sites will let you have a bit more freedom on what will be displayed but having an optimised title will ensure that you get the best impact across all social networks.

How Can You Write A Good Title Tag?

Because they are used on both the search engine result pages and on social networks and they are a great way of attracting people’s attention, it is worth spending a little extra time to come up with a very good title.

One of the most important things you want to do is to refrain from making it too long. People scan these days and they’re not going to take the time to read a lengthy title and, in many situations, a long title will be cut.

It’s also important that while you want to try and use the keyword in the title when possible, you don’t want to stuff keywords in it.

Google has become very sophisticated in its ability to recognise keyword stuffing and greatly frowns on it.

Whenever possible put the keyword or phrase as close to the beginning of the title as you can and still have it sound natural.

It’s always important to remember that you want to prepare a page for the viewer and not just for the search engines. Yet, where it’s possible to do both then you should. This means if your title tag can still flow well and sound great and the keyword can be near the beginning then your on to a winner.

If you have a large website and you have lots of pages and some of them are on similar topics it will be important to give each page a unique title.

It will hurt your SEO if more than one page has the same title.

What Are Meta Descriptions and How Are They Important?

Simply put… Meta descriptions are exactly what it says on the tin.

A description or summarisation of what the content on the page is about. It describes how the page will answer a question or in what way it will benefit the user.

Some experts feel that the meta description and its value for SEO has been devalued but it is still used as a factor and therefore should be included.

It absolutely does not hurt the rankings in any way and it is still used by Google and other search engines as a ranking factor and that means that even though it may not have as much value as it once did it is still well worth using.

Meta Descriptions

In most cases, a meta description should stay within 160 characters or less.

Meta descriptions need to be extremely relevant to the general content and use relevant keywords that expand on the topic.

The description should give the reader a sense of urgency and it should show what benefits the user can expect to get from the content.

These types of factors are the very things that a lot of people are overlooking. Some don’t even include a meta description because they think that it’s been devalued, and others just throw something up there without really putting any great attention to it.

When two pages are competing for a top spot in the SERPS and all else is equal, then a great meta description can be the difference between ranking on top or not at all.

SEO Friendly Permalinks and How Are They Important?

Since WordPress is one of the most commonly used platforms for building websites, then it’s also important that the webmaster understand what SEO-friendly permalinks are and how they are important to on-page SEO.

In the past, the basic structure of WordPress was not especially friendly for SEO factors. Many people liked WordPress because the nature of blogging was something that Google liked and so pages often ranked but the structure itself didn’t lend itself well to creating an SEO friendly permalink.

Fortunately, that is no longer the case.

To understand what a friendly permalink is, it is necessary to understand what a friendly URL is. If a URL uses a lot of symbols and numbers and other factors that don’t show what the content is about, then it is not considered friendly.

If, on the other hand, it is a website URL that is something like http://www.agreatsite.com/how-to-do-something-useful/, then that is a very readable and therefore friendly URL.

Links are referred to as permalinks within WordPress. If you go into your settings, then you can choose among several different types of permalinks.

The one called ‘post name’ is the one that’s most highly recommended. The reason is that it will give a link that is similar to the one demonstrated above. The others will give dates and symbols and other things that are considered to be less friendly.

Understanding the Importance of H1 – H6 Titles

Google, in particular, uses these titles as a way to further understand the content on the page and its particular importance within the page.

This is how you will use these types of title headings correctly.

H1 would be something that represents the highest level of importance on the page.

H6 would represent something that had a level of importance but much lower than the H1.

The most common headings found on SEO optimised pages are H1 and H2 tags. But all of them can be used effectively to help Google understand what the page is about and what points on the page are most important or least important.

Most SEO experts suggest having “only” one H1 tag in one webpage. As already discussed, H1 tags has a significant weightage in terms of on page SEO and so must be used for elements that signify the main idea behind your content or your business.

It suggested that you use H1 tags for title tags that is post titles when it’s a single article page and site title when it’s your home page, archive, or search result page.

CHAPTER 3:
Optimising your photographs for Google

As a photographer, the most likely thing slowing down your website speed is the one thing you need to show most.

Photographs!

Unnecessary image sizes are a major issue for all image based websites.

However, with image optimisation & compression, you can take control of the issue.

seo for photographs

CHAPTER 3:
Optimising your photographs for Google

As a photographer, the most likely thing slowing down your website speed is the one thing you need to show most.

Photographs!

Unnecessary image sizes are a major issue for all image based websites.

However, with image optimisation & compression, you can take control of the issue.

seo for photographs

SEO has many different elements; this is why you can easily overlook a number of the less obvious steps to practising good SEO.

Every little thing you need to do to bolster your website’s SEO is essential, particularly when it is something being overlooked by your competitors.

image optimisation

Taking time to accomplish some image SEO optimisation is a straightforward yet critical step towards making your internet site more competitive in search engines like google. This is a little thing that businesses often forget to accomplish; making it much more worthwhile to do.

Images are a significant part of methods users experience a website.

It is essential for SEO since Google’s algorithm pays focus on behaviour metrics that reflect user experience, including the time spent on a website as well as the bounce rate.

Optimise Images Before Uploading

Image optimisation is very important for that following reasons:

Raises the Page Load Speed

Page load speed identifies the time it requires for any webpage to totally load.

It depends on a number of different factors that vary from the site design and layout to your web page host.

Users love websites that load in under 2 seconds.

You should optimise images on your own website since they affect the page load speed significantly.

You should use various tools that will help you analyse your page load speed, including Google’s PageSpeed Insights that will help you make appropriate optimisation adjustments.

Improves SEO Ranking

Page load speed has become a ranking factor since 2010.

Google dislikes slow websites around its users do.

Faster loading websites rank better inside the search engine results in comparison to slow loading websites since users place an of worth in speed.

Almost all digital marketers understand the significance of search ranking today.

You, too, need to get to the top of the search engine rankings for the website pages.

One of many factors that determines your ranking may be the page load speed of which image optimisation plays a vital role.

Boosts Conversion

If your search ranking improves, it is possible to capture more users and in all probability, get a higher amount of conversions.

The page load speed is it related right to your website’s SEO ranking as well as the amount of conversions/ conversion rate.

A lot of research has been carried out by marketing experts into the relationship between the loading speed of your websites and the conversion rate.

The result is that most buyers who are not satisfied with the performance of a website or its speed generally never buy from there again.

Enhances User Engagement

If you wish to have happy and satisfied customers, you have to offer a great user experience.

To do that, optimise your internet site images, increase the page load speed, and thus offer a better user experience overall.

If your webpages load quickly on all devices, visitors are more inclined to spend more time on your website.

Numerous studies have shown that users are more inclined to leave slow loading websites.

Webpages that load in 2.4 seconds use a bounce rate of 24%. The page load speed also increases the return rate, meaning a customer that receives a satisfactory user experience on your website is more likely to buy from you again.

Users satisfaction, therefore, depends upon page load speed that you could improve by optimising images on your website.

Using Alternate Tags and Titles

All factors related to the performance of the website matter in this digital world and expectations of users are merely likely to increase as time passes.

It is impossible to ignore the benefits of image optimisation. The benefits are not tied to page load speed and SEO ranking.

Image optimisation can boost your conversion rate and enhance user engagement, as explained above.

What are Alternative Tags (Alt Tags)?

Alternative Text (Alt Text), also referred to as “Alt Descriptions”, “Alt Attributes”, or technically incorrect though popularly as “Alt Tags” are employed within HTML code to clarify the function and look of your image over a webpage.

Alt Text Uses:

– Alt Tags/Alt Text is displayed rather than a photo should a photo file fail to load

– Adding Alt Text/Alt Tags to images is a principle of web accessibility. Users using screen readers can understand an Alt Attribute to improve understand an on-page image

– Alt Text/Alt Tags provide internet search engine crawlers with better image descriptions/context, helping them to index images properly

Optimal Alt Tags/Alt Text Format

The ideal format for that Alt Tags/Alt Text is that’s which can be sufficiently descriptive without containing any spammy attempts at stuffing keywords.

You will know that you are on the right track provided you can close your vision, have somebody look at the Alt Text to you, and picture a reasonably accurate version in the image.

How Will You Write Good Alt Tags/Text?

Follow the tips below to create the most effective Alt Tags/Alt Text:

– Describe the Image as Specifically as You Can: Alt Text is primarily designed to provide text explanations of images for visually impaired users. If the image fails to convey any value/meaning and is also simply there for the sake of design, ought to be throughout the CSS in contrast to HTML.

– Make Use Of Keywords: Alt Text will give you the right ability to incorporate your target keywords on your website, which can be another ability to show search engines like google that your website is highly relevant to the particular search query. The priority should be to describe and supply context to the image. Include your target keyword inside the Alt Text of at least one image, but only if it seems sensible to accomplish this.

– Avoid Keyword Stuffing: Google won’t penalise you if your Alt Text is poorly written, but you will be in danger if you want to make use of it to stuff as many relevant keywords as you can imagine. A greater approach is usually to write a descriptive Alt Text which offers context to the image and possibly includes the objective keyword, and leaving it such as that.

– Ensure That Is Stays Short: The vast majority of screen readers typically shut down Alt text at about 125 characters; this is why you must adhere to that amount of characters or else less.

– Stay Away From Images as Text: This is even more of an over-all SEO-friendly web design principle and less of your Alt-Text specific best practice. You should avoid using images rather than words since search engines like google cannot read text within images.

– Don’t Neglect Form Buttons: When you have a form on your own website where a photo is utilised because the “Submit” button, it may be a great idea allow it an Alt Attribute. Buttons that utilize images must have an Alt Attribute describing the function, including, “Sign Up”, “Apply Now”, “Search,” etc.

– Don’t Include “Picture of”, “Image of,” etc. inside the Alt Text: It is already assumed that the Alt Text/Alt Tags make reference to a photo, meaning there’s no need for you to definitely specify it.

– Don’t Forget longdesc=””: When you have more advanced images which need longer descriptions, think about using the longdesc=”” tag.

Why Use CDN

The technologies used in the world of the Internet are continually evolving.

There are many things that matter when it comes to the first impression on the internet, but above all is the website speed. It’s important because no one wants to wait for the pages to load for a long time.

Multiple surveys show that the ideal page load time for users to be satisfied is two seconds.

In any case, loading times should not exceed three seconds, or your users will tend to leave the website and never return. It is very important to get such results to make your website faster and attract more visitors by improving the user experience.

There is a solution that will help you do this, a CDN.

The CDN can be understood as a system of geographically distributed servers, located in reliable data centres in different parts of the world. When you use the CDN for content distribution, many copies are created and distributed to end-users from different locations, according to the best possible route.

As a result, users get your site’s content at the best possible speed and performance. Different CDN providers have different coverage and performance, and it is up to you to determine what you ultimately need.

Optimise Images on WordPress

Are you concerned about your site’s loading time?

Yes, well then image compression is a crucial task that you must undertake to ensure your site loads fast, every time.

Now there are two different ways to compress your images.

You can either do it manually through any application or web service such as tinyPNG, optinPNG, etc. or can do it automatically on your web server.

If you have a WordPress powered site, all you need to do is to install a plug-in.

I would personally suggest using WP Smush that is a freemium extension of WPMU DEV.

The majority of its image compression and optimisation features are available for free; however, when you need advanced features such as integrated CDN, faster media file compression, webp conversion, etc., you will need to upgrade to WP Smush Pro.

Following are some important features of WP Smush:

  1. Lossless image compression.
  2. Integrated lazy loader.
  3. Ability to optimise 50 media attachments with one click.
  4. 100% compatibility with WordPress multisite installation.
  5. Off-site image compression, which means no extra load on your web servers.
  6. Integrated support for scheduled optimisation.
  7. Compatibility with various media attachment optimisation plug-ins, etc.

A key feature that distinguishes WP Smush from most of its competitors is its off-site image compression.

By “off-site” I mean that all your images are exported to WPMU Dev servers for compression and then the optimized media files are downloaded to your server.

As a result, it eliminates any additional load on your servers while optimising your site for faster performance.

Crucial Benefits of CDN

With CDN, your site’s static assets are distributed worldwide on servers located around the world.

Like all the assets of your website such as images, CSS, JavaScript, fonts are stored on hundreds of servers, in case of sudden traffic peaks, there will be no significant decrease in the speed of your site.

This is crucial for three important factors.

First of all, the fact that your site is responsive to every HTTP request proves to Google that you, as a webmaster or owner, have devoted enough resources to ensure the accessibility of your websites. This is a positive signal for Google and has a significant impact on your SERPS’.

The second essential factor is ease of use. CDN services not only make your site faster but also ensure its proper functioning.

For example, let’s say your media folder is deleted. Normally, this would result in a 404 error for each attachment on your site.

But because you use a CDN, all static resources will normally load because your media files are not served from your server but are loaded from CDN servers that are located around the world.

This is a specific feature in the proper functioning of the source of your sites, even when an unfortunate incident occurs in the backend. Your customers, visitors, readers will not notice any change in the appearance of your site, no matter where they navigate on your site.

Third, you will notice a significant decrease in the resource consumption of your server, even in the event of a massive traffic load.

How?

It’s quite simple to understand.

When you enable CDN, the only task of your servers is to respond to each HTTP/HTTPS request via an appropriate HTML file.

It no longer needs to transmit images or style sheets to your visitor browser.

Since media and other static files contribute 90% to 96% of the total page size, it is reasonably straightforward to realise that you will observe a noticeable reduction in the consumption of your server’s resources.

Finally…

Optimising Images is one of the more manageable SEO tasks.

In the event you commit some extra time to discover the right images and optimise them for search before you upload them to your web page and may include the correct Alt Tags/ Alt Text, it is possible to give your internet pages and website by and large a right edge in search engines like google.

SEO has many different elements; this is why you can easily overlook a number of the less obvious steps to practising good SEO.

Every little thing you need to do to bolster your website’s SEO is essential, particularly when it is something being overlooked by your competitors.

image optimisation

Taking time to accomplish some image SEO optimisation is a straightforward yet critical step towards making your internet site more competitive in search engines like google. This is a little thing that businesses often forget to accomplish; making it much more worthwhile to do.

Images are a significant part of methods users experience a website.

It is essential for SEO since Google’s algorithm pays focus on behaviour metrics that reflect user experience, including the time spent on a website as well as the bounce rate.

Optimise Images Before Uploading

Image optimisation is very important for that following reasons:

Raises the Page Load Speed

Page load speed identifies the time it requires for any webpage to totally load.

It depends on a number of different factors that vary from the site design and layout to your web page host.

Users love websites that load in under 2 seconds.

You should optimise images on your own website since they affect the page load speed significantly.

You should use various tools that will help you analyse your page load speed, including Google’s PageSpeed Insights that will help you make appropriate optimisation adjustments.

Improves SEO Ranking

Page load speed has become a ranking factor since 2010.

Google dislikes slow websites around its users do.

Faster loading websites rank better inside the search engine results in comparison to slow loading websites since users place an of worth in speed.

Almost all digital marketers understand the significance of search ranking today.

You, too, need to get to the top of the search engine rankings for the website pages.

One of many factors that determines your ranking may be the page load speed of which image optimisation plays a vital role.

Boosts Conversion

If your search ranking improves, it is possible to capture more users and in all probability, get a higher amount of conversions.

The page load speed is it related right to your website’s SEO ranking as well as the amount of conversions/ conversion rate.

A lot of research has been carried out by marketing experts into the relationship between the loading speed of your websites and the conversion rate.

The result is that most buyers who are not satisfied with the performance of a website or its speed generally never buy from there again.

Enhances User Engagement

If you wish to have happy and satisfied customers, you have to offer a great user experience.

To do that, optimise your internet site images, increase the page load speed, and thus offer a better user experience overall.

If your webpages load quickly on all devices, visitors are more inclined to spend more time on your website.

Numerous studies have shown that users are more inclined to leave slow loading websites.

Webpages that load in 2.4 seconds use a bounce rate of 24%. The page load speed also increases the return rate, meaning a customer that receives a satisfactory user experience on your website is more likely to buy from you again.

Users satisfaction, therefore, depends upon page load speed that you could improve by optimising images on your website.

Using Alternate Tags and Titles

All factors related to the performance of the website matter in this digital world and expectations of users are merely likely to increase as time passes.

It is impossible to ignore the benefits of image optimisation. The benefits are not tied to page load speed and SEO ranking.

Image optimisation can boost your conversion rate and enhance user engagement, as explained above.

What are Alternative Tags (Alt Tags)?

Alternative Text (Alt Text), also referred to as “Alt Descriptions”, “Alt Attributes”, or technically incorrect though popularly as “Alt Tags” are employed within HTML code to clarify the function and look of your image over a webpage.

Alt Text Uses:

– Alt Tags/Alt Text is displayed rather than a photo should a photo file fail to load

– Adding Alt Text/Alt Tags to images is a principle of web accessibility. Users using screen readers can understand an Alt Attribute to improve understand an on-page image

– Alt Text/Alt Tags provide internet search engine crawlers with better image descriptions/context, helping them to index images properly

Optimal Alt Tags/Alt Text Format

The ideal format for that Alt Tags/Alt Text is that’s which can be sufficiently descriptive without containing any spammy attempts at stuffing keywords.

You will know that you are on the right track provided you can close your vision, have somebody look at the Alt Text to you, and picture a reasonably accurate version in the image.

How Will You Write Good Alt Tags/Text?

Follow the tips below to create the most effective Alt Tags/Alt Text:

– Describe the Image as Specifically as You Can: Alt Text is primarily designed to provide text explanations of images for visually impaired users. If the image fails to convey any value/meaning and is also simply there for the sake of design, ought to be throughout the CSS in contrast to HTML.

– Make Use Of Keywords: Alt Text will give you the right ability to incorporate your target keywords on your website, which can be another ability to show search engines like google that your website is highly relevant to the particular search query. The priority should be to describe and supply context to the image. Include your target keyword inside the Alt Text of at least one image, but only if it seems sensible to accomplish this.

– Avoid Keyword Stuffing: Google won’t penalise you if your Alt Text is poorly written, but you will be in danger if you want to make use of it to stuff as many relevant keywords as you can imagine. A greater approach is usually to write a descriptive Alt Text which offers context to the image and possibly includes the objective keyword, and leaving it such as that.

– Ensure That Is Stays Short: The vast majority of screen readers typically shut down Alt text at about 125 characters; this is why you must adhere to that amount of characters or else less.

– Stay Away From Images as Text: This is even more of an over-all SEO-friendly web design principle and less of your Alt-Text specific best practice. You should avoid using images rather than words since search engines like google cannot read text within images.

– Don’t Neglect Form Buttons: When you have a form on your own website where a photo is utilised because the “Submit” button, it may be a great idea allow it an Alt Attribute. Buttons that utilize images must have an Alt Attribute describing the function, including, “Sign Up”, “Apply Now”, “Search,” etc.

– Don’t Include “Picture of”, “Image of,” etc. inside the Alt Text: It is already assumed that the Alt Text/Alt Tags make reference to a photo, meaning there’s no need for you to definitely specify it.

– Don’t Forget longdesc=””: When you have more advanced images which need longer descriptions, think about using the longdesc=”” tag.

Why Use CDN

The technologies used in the world of the Internet are continually evolving.

There are many things that matter when it comes to the first impression on the internet, but above all is the website speed. It’s important because no one wants to wait for the pages to load for a long time.

Multiple surveys show that the ideal page load time for users to be satisfied is two seconds.

In any case, loading times should not exceed three seconds, or your users will tend to leave the website and never return. It is very important to get such results to make your website faster and attract more visitors by improving the user experience.

There is a solution that will help you do this, a CDN.

The CDN can be understood as a system of geographically distributed servers, located in reliable data centres in different parts of the world. When you use the CDN for content distribution, many copies are created and distributed to end-users from different locations, according to the best possible route.

As a result, users get your site’s content at the best possible speed and performance. Different CDN providers have different coverage and performance, and it is up to you to determine what you ultimately need.

Optimise Images on WordPress

Are you concerned about your site’s loading time?

Yes, well then image compression is a crucial task that you must undertake to ensure your site loads fast, every time.

Now there are two different ways to compress your images.

You can either do it manually through any application or web service such as tinyPNG, optinPNG, etc. or can do it automatically on your web server.

If you have a WordPress powered site, all you need to do is to install a plug-in.

I would personally suggest using WP Smush that is a freemium extension of WPMU DEV.

The majority of its image compression and optimisation features are available for free; however, when you need advanced features such as integrated CDN, faster media file compression, webp conversion, etc., you will need to upgrade to WP Smush Pro.

Following are some important features of WP Smush:

  1. Lossless image compression.
  2. Integrated lazy loader.
  3. Ability to optimise 50 media attachments with one click.
  4. 100% compatibility with WordPress multisite installation.
  5. Off-site image compression, which means no extra load on your web servers.
  6. Integrated support for scheduled optimisation.
  7. Compatibility with various media attachment optimisation plug-ins, etc.

A key feature that distinguishes WP Smush from most of its competitors is its off-site image compression.

By “off-site” I mean that all your images are exported to WPMU Dev servers for compression and then the optimized media files are downloaded to your server.

As a result, it eliminates any additional load on your servers while optimising your site for faster performance.

Crucial Benefits of CDN

With CDN, your site’s static assets are distributed worldwide on servers located around the world.

Like all the assets of your website such as images, CSS, JavaScript, fonts are stored on hundreds of servers, in case of sudden traffic peaks, there will be no significant decrease in the speed of your site.

This is crucial for three important factors.

First of all, the fact that your site is responsive to every HTTP request proves to Google that you, as a webmaster or owner, have devoted enough resources to ensure the accessibility of your websites. This is a positive signal for Google and has a significant impact on your SERPS’.

The second essential factor is ease of use. CDN services not only make your site faster but also ensure its proper functioning.

For example, let’s say your media folder is deleted. Normally, this would result in a 404 error for each attachment on your site.

But because you use a CDN, all static resources will normally load because your media files are not served from your server but are loaded from CDN servers that are located around the world.

This is a specific feature in the proper functioning of the source of your sites, even when an unfortunate incident occurs in the backend. Your customers, visitors, readers will not notice any change in the appearance of your site, no matter where they navigate on your site.

Third, you will notice a significant decrease in the resource consumption of your server, even in the event of a massive traffic load.

How?

It’s quite simple to understand.

When you enable CDN, the only task of your servers is to respond to each HTTP/HTTPS request via an appropriate HTML file.

It no longer needs to transmit images or style sheets to your visitor browser.

Since media and other static files contribute 90% to 96% of the total page size, it is reasonably straightforward to realise that you will observe a noticeable reduction in the consumption of your server’s resources.

Finally…

Optimising Images is one of the more manageable SEO tasks.

In the event you commit some extra time to discover the right images and optimise them for search before you upload them to your web page and may include the correct Alt Tags/ Alt Text, it is possible to give your internet pages and website by and large a right edge in search engines like google.

CHAPTER 4:
Local SEO & Google Maps

Every day, people in your area search for photography services.

They want to find opening hours, contact details and directions.

If your not on top of their search results, Then you’re losing customers to the competition in your area.

You need to optimise for Local SEO. 

local search engine optimisation

What is Local SEO?

For those looking to take another step towards marketing success, it’s time to learn the nuances of local SEO.

This is a subset of search engine optimisation and emphasises local leads.

Local SEO refers to targeted search engine optimisation campaigns for local audiences.

Local SEO & Google My Business

For example, a business set up in the heart of London can run a local SEO campaign directed at leads living in the London area. This ensures the traffic leads are close to home and will be more likely to convert into customers.

In comparison, traditional SEO campaigns are built on the shoulders of targeting everyone and have a more universal approach.

Setting Up Google My Business

Google My Business is a feature Google added to its search engine in order to generate high-quality traction among targeted users.

Some of the largest businesses in the world are taking advantage of this feature to showcase their shopping hours, address, phone number(s), and other related contact information.

The feature has become a powerful way to remain in touch with the target audience as soon as they start searching.

For those unaware of Google My Business and its implications in a local SEO campaign, it’s time to get started right away.

Here’s what it takes to launch your own business page through their online platform.

Create an Account and Claim Your Business

The first thing you are going to do is create an account through Google My Business.

The premise is to make sure you find your listing promptly and can claim that this is your business. To find your business, simply put in the address, and the Google Maps feature will pop up.

This is when you will be able to locate your specific business and make a claim on it.

Once the claim has gone through, you will be able to move to the next phase in this verification process.

Verify Your Business

It’s important to verify your business since Google needs to know you are truly the owner of this business.

Anyone other than the business owner isn’t a legitimate claimant and will not be able to move forward with the verification process.

As a result, it’s best to go through the official business account and make sure everything is done as directed.

Google will make the business owner go through a set of steps before the verification process is concluded.

Simply follow these steps and make sure the business has been approved by Google.

If it has, you are going to receive a message indicating the listing is live, and you can make changes to it.

Optimise Your Listing

Verifying your business is just a step in the right direction as it’s important to optimise everything for SEO purposes.

This means making sure all of the information is up-to-date, including the phone number(s), address, and shopping hours. Everything has to be in line with what is happening right now, involving your business.

Along with this information, you will want to optimise the listing by including keywords related to the business in your description. This should be done tastefully to ensure the listing doesn’t read like a spammy article.

The goal is to find the right balance, and this is what well-run local SEO campaigns are all about.

Download the GMB App

Do you want to feel in control of Google My Business listing all the time? If so, you are going to want to set up the GMB app on your phone as soon as possible.

The app is a good way to stay in touch with the listing and anything that happens. You can make changes through the app in a matter of minutes, and everything is updated on the spot.

This is great for those “on the go” looking to stay on top of their listing and how it is being shown to the world.

Remember, this is often the first impression your business leaves to the target audience, and it should be perfect. Otherwise, the customers are not going to be able to find you, and that is how businesses loose sales.

Know the Difference Between Google My Business, Google Places, and Google+

It’s important to understand the different options Google has to offer through its assortment of features.

Google has grown leaps and bounds over the years in becoming a business-friendly platform that is fun to use and efficient in generating leads. If that is something you are interested in, it’s also best to think about these different features when compared to each other.

Here’s a detailed look at what Google My Business, Google Places, and Google+ are all about.

Google My Business

Google My Business is an all-in-one platform to manage your listing on Google’s main search engine.

This means whenever a user searches your business, a listing with relevant information pops up on the right side. This information includes different details, including your contact details all in one place.

In general, you can do a lot with Google My Business, including monitoring your customer reviews. This also includes a way to include images of your location, especially if it is a restaurant or a retail store.

All of these details can be placed in one spot for users to go through and better understand what the business is all about.

Google Places

Google Places used to be its entity in the past before it was combined into one with Google+. This means everything is now in one place for users to go through and make the most of as soon as they claim their business listing.

Google Places was designed to help shed information on the actual location, where it was, and all other related details associated with the physical location of a company.

Google+

This is a social media type platform that has similar vibes to other giants such as Facebook and Pinterest.

In essence, you can tag different images and related items through the Google+ account to other users. This is different from other features as the goal is to spread the word about what you are sharing.

You are also able to set up private groups based on interests to further expand on conversations.

This is great for those looking to build a community feel through Google+ and want a one-stop place to do it.

This serves a purpose for those looking to build a positive rapport with their target market.

Finally…

Local SEO is the way forward for those looking to optimise their business and its online footprint.

There are several different marketing approaches available to contemporary business owners, but it all comes down to understanding what works and what doesn’t. This is where local SEO comes in as a viable solution to generate new leads regularly.

As long as a business is willing to set up a proper SEO campaign and takes continued measures to analyse incoming traffic, the results will be great.

Take the time to settle in and jot down a proper SEO plan before coming up with a comprehensive campaign.

This includes claiming your Google My Business page as soon as possible.

When it comes to generating new leads, building a great brand, and moving towards long-term success, nothing is better than a highly organised local SEO campaign.

What is Local SEO?

For those looking to take another step towards marketing success, it’s time to learn the nuances of local SEO.

This is a subset of search engine optimisation and emphasises local leads.

Local SEO refers to targeted search engine optimisation campaigns for local audiences.

Local SEO & Google My Business

For example, a business set up in the heart of London can run a local SEO campaign directed at leads living in the London area. This ensures the traffic leads are close to home and will be more likely to convert into customers.

In comparison, traditional SEO campaigns are built on the shoulders of targeting everyone and have a more universal approach.

Setting Up Google My Business

Google My Business is a feature Google added to its search engine in order to generate high-quality traction among targeted users.

Some of the largest businesses in the world are taking advantage of this feature to showcase their shopping hours, address, phone number(s), and other related contact information.

The feature has become a powerful way to remain in touch with the target audience as soon as they start searching.

For those unaware of Google My Business and its implications in a local SEO campaign, it’s time to get started right away.

Here’s what it takes to launch your own business page through their online platform.

Create an Account and Claim Your Business

The first thing you are going to do is create an account through Google My Business.

The premise is to make sure you find your listing promptly and can claim that this is your business. To find your business, simply put in the address, and the Google Maps feature will pop up.

This is when you will be able to locate your specific business and make a claim on it.

Once the claim has gone through, you will be able to move to the next phase in this verification process.

Verify Your Business

It’s important to verify your business since Google needs to know you are truly the owner of this business.

Anyone other than the business owner isn’t a legitimate claimant and will not be able to move forward with the verification process.

As a result, it’s best to go through the official business account and make sure everything is done as directed.

Google will make the business owner go through a set of steps before the verification process is concluded.

Simply follow these steps and make sure the business has been approved by Google.

If it has, you are going to receive a message indicating the listing is live, and you can make changes to it.

Optimise Your Listing

Verifying your business is just a step in the right direction as it’s important to optimise everything for SEO purposes.

This means making sure all of the information is up-to-date, including the phone number(s), address, and shopping hours. Everything has to be in line with what is happening right now, involving your business.

Along with this information, you will want to optimise the listing by including keywords related to the business in your description. This should be done tastefully to ensure the listing doesn’t read like a spammy article.

The goal is to find the right balance, and this is what well-run local SEO campaigns are all about.

Download the GMB App

Do you want to feel in control of Google My Business listing all the time? If so, you are going to want to set up the GMB app on your phone as soon as possible.

The app is a good way to stay in touch with the listing and anything that happens. You can make changes through the app in a matter of minutes, and everything is updated on the spot.

This is great for those “on the go” looking to stay on top of their listing and how it is being shown to the world.

Remember, this is often the first impression your business leaves to the target audience, and it should be perfect. Otherwise, the customers are not going to be able to find you, and that is how businesses loose sales.

Know the Difference Between Google My Business, Google Places, and Google+

It’s important to understand the different options Google has to offer through its assortment of features.

Google has grown leaps and bounds over the years in becoming a business-friendly platform that is fun to use and efficient in generating leads. If that is something you are interested in, it’s also best to think about these different features when compared to each other.

Here’s a detailed look at what Google My Business, Google Places, and Google+ are all about.

Google My Business

Google My Business is an all-in-one platform to manage your listing on Google’s main search engine.

This means whenever a user searches your business, a listing with relevant information pops up on the right side. This information includes different details, including your contact details all in one place.

In general, you can do a lot with Google My Business, including monitoring your customer reviews. This also includes a way to include images of your location, especially if it is a restaurant or a retail store.

All of these details can be placed in one spot for users to go through and better understand what the business is all about.

Google Places

Google Places used to be its entity in the past before it was combined into one with Google+. This means everything is now in one place for users to go through and make the most of as soon as they claim their business listing.

Google Places was designed to help shed information on the actual location, where it was, and all other related details associated with the physical location of a company.

Google+

This is a social media type platform that has similar vibes to other giants such as Facebook and Pinterest.

In essence, you can tag different images and related items through the Google+ account to other users. This is different from other features as the goal is to spread the word about what you are sharing.

You are also able to set up private groups based on interests to further expand on conversations.

This is great for those looking to build a community feel through Google+ and want a one-stop place to do it.

This serves a purpose for those looking to build a positive rapport with their target market.

Finally…

Local SEO is the way forward for those looking to optimise their business and its online footprint.

There are several different marketing approaches available to contemporary business owners, but it all comes down to understanding what works and what doesn’t. This is where local SEO comes in as a viable solution to generate new leads regularly.

As long as a business is willing to set up a proper SEO campaign and takes continued measures to analyse incoming traffic, the results will be great.

Take the time to settle in and jot down a proper SEO plan before coming up with a comprehensive campaign.

This includes claiming your Google My Business page as soon as possible.

When it comes to generating new leads, building a great brand, and moving towards long-term success, nothing is better than a highly organised local SEO campaign.

CHAPTER 5:
How to write a Photography Blog like a PRO!

While you might have heard of “blogging,” you might be left wondering what it actually is.

A blog is essentially an online journal and is originally created from the words web and log.

A blog is basically logging of one’s thoughts, ideas, experiences, and more all in one place on the web.

It can be either for personal use or serve as an informational channel for businesses and brands to connect with their audience.

photography blogs

CHAPTER 5:
How to write a Photography Blog like a PRO!

While you might have heard of “blogging,” you might be left wondering what it actually is.

A blog is essentially an online journal and is originally created from the words web and log.

A blog is basically logging of one’s thoughts, ideas, experiences, and more all in one place on the web.

It can be either for personal use or serve as an informational channel for businesses and brands to connect with their audience.

photography blogs

What’s the Difference Between A Blog and A Website?

A blog refers to a specific style and type of content that you would find on a website.

For instance, you will generally find a company’s blog on their website.

Why Is It So Popular?

Blogging is something that has rapidly grown in popularity over the years.

Blogs essentially provide a social outlet for people and brands.

A blog is typically an informal channel that you can use to express ideas, be creative, and delve out information.

Therefore, it is something that people generally connect with much better than static pages on a website.

This is what makes “blogging for business” so powerful.

It really helps to serve to bridge the gap between brands and allow the brands to necessarily have their own ‘voice.’

People generally relate better to brands that are capable of relating to themselves. The best way to do this is through social media channels and a personal and informal channel like blogging.

Why It’s Important to Perform Keyword Research?

Before writing your content or taking your business online, you must put your efforts in understanding the market and audience needs.

While the volume of searches for a particular topic by itself doesn’t really indicate market demand, but it does point toward an existing interest around that topic.

However, specific terms, along with topical keywords, do tend to reveal commercial interests such as buy, purchase, coupon, or sale among many others.

Comprehensive keyword research should include searches without these terms just to judge general interest but also research with these terms in place so we can judge commercial intent toward these topics

Choosing a Topic & Keyword Research

Let’s take a minute to talk about keyword research and why it might be useful for you. First, of all, are keywords dead?

Many people think that the idea of a keyword was born with the search engine, but in reality, it’s existed since the dawn of mass communication. They are nothing more than the terms your audience frequently uses to find and engage with businesses like yours.

They’ve been used in traditional advertising, the Yellow Pages and of course online. The four main areas keywords can help boost your online efforts are:

  1. Developing search engine relevant content to generate free targeted traffic.
  2. Building better copy for your site and apps to improve conversion and sales.
  3. Targeting for your online ads to generate revenue from high-CTR ads.
  4. Employing these words right within the ads themselves.

Tools such as SEMRush, Ahrefs, and Ubersuggest, have literally made keyword research a child’s play.

True, these tools can help you find 1000’s of related keywords with a press of a button.

What’s more they allow you to track your competitors’ pages and their top-ranking keywords.

However, dont be fooled.

If you think having a list of 100’s of low competition keyphrase will give you an instant boost on Google SERPs and will help you generate massive targeted traffic.

Think again.

You must understand that keyword research is an essential “component” of SEO; it’s only a small part of Google’s algorithms.

Your domain’s topical relevance, quality of backlinks, contents, domain’s authoritativeness, etc. are some other crucial components where you need to focus on.

The essence of any keyword research campaign is to find key-phrases with specific “intent.”

Moreover, these phrases must have a tropical relevance to your brand’s targeted niche.

What’s the use of having writing 1000’s blog posts when you can’t generate a single lead or sale?

Why not focus on a key phrase that might have low search volume but have a higher chance of conversion?

How to Perform Keyword Research?

Seed keywords!

They are the foundation of any keyword research campaign.

They essentially define the niche on which your site is based on and help you define and target your closest competitors.

If you already have established a brand or a website, then your seed keyword is any phrase or word that defines your niche.

For example, if you own a photography studio, your seed keyword will be portrait photography or photo studio in ‘town’.

Sounds simple, right?

The problem with any seed keyword is the fact that they define a specific niche.

You as a brand or a website cannot target a whole category.

You need to be very specific with your objectives, and right here, everything starts becoming complicated.

Remember that as a business, your primary goal is to generate revenue and not just building up millions of website visitors without having any conversion or sales.

So, you need to pick up phrases that will generate your targeted traffic with an intent to purchase a service or product.

How to do so?

Well…

Leverage the niche down approach.

Using modifiers, along with your targeted keyword, is the best way to find niche related key phrases.

You basically start with the single word search term with massive search volume. Keep on digging until you find a low competition, niche targeted keyword with purchase intent.

For example, let’s say your seed keyword is “photographers,” then your modifiers can be best + “seed keyword” + location.

It’s important to ‘Spy on your competitors’.

The easiest way to generate a massive list of “niche related” keywords is to spy on your top-ranking competitors’ website.

If you have access to tools like Ubersuggest, all you need to do is enter your competitors’ site, the URL and press enter.

Within a few seconds, you’ll be presented with a list of keywords for which your competitors rank on Google search result pages.

Now, you can filter out the phrases which suit your niche and create a content that far exceeds the quality of your competitors content, so you have a better chance to rank on Google.

Writing A Blog Like A Pro!

The worst thing you can do when you start blogging is just begin to publish posts.

Try to find out what you’re going to write.

You want to have an idea of what you are going to talk about before you even get to the point where you are going to start writing.

The last thing you want is that blank cursor looking into your eyes and making you question your skills.

Research

First of all, you want to make sure that you understand what you are planning in your content calendar.

From your keyword research you should have a list of topics that you will address and answer.

These are usually things you would like to talk about on your blog, and maybe you have surveyed your audience, or maybe you know what the trending topics are.

These are things you should talk about.

The number one advice I have for you is to invest your time in understanding what transformation your blog post can bring to your audience after they read it.

So, they are in an area of their lives where they think they are reading your blog in one way or another and coming out of it ready to buy from you or feel it had value to them.

Create a Content Outline

Once you have decided the main objective of your blog post, you can then work back from it and create your content outlines.

Now, no matter how you end up creating your plan, I feel mind maps are a perfect way to decide and visually organise all your ideas.

I really like using the post-it notes, but no matter how you choose to do it, just make sure you take these ideas in your head about the main objective of your blog post and put them all on a paper.

Once you have enough information in your mind map, you can then organise them in a proper sequence to create a basic outline will necessarily be the framework for your blog post.

Always remember to decide the objective of your post before you start investing your time and energy on research and content creation.

The outline is your roadmap to creating informative and useful content.

So, invest your time doing proper research and gather as many related information as possible.

The more ideas you have in your mind map, the better the result.

Introduction

Now, it doesn’t matter what type of content you are planning to create, a blog post, a review, a listicle, a podcast episode or maybe even talking on stage.

The most important thing you need to understand is that you have to start strong.

The audience will read your content or will listen to your podcast because they are either interested in you or the subject.

And unless you capture them up from the very beginning, they won’t want to continue.

The sole purpose of an intro section is to keep people reading.

You must craft your first sentence in a way that encourages your audience to read the next sentence and so on.

Title and Description

These are really important components of your blog post because these are your posts’ assets.

These are things that potential visitors will see before they get to your blog post.

If people search for a term on Google and any search engine and if your site pops up in the result, they’re going to find the title and be able to read the description before they land on to your website.

Furthermore, both titles and meta descriptions are of great importance in terms of SEO.

And to give yourself the best chance to be found organically through search engines like Google, you want to make sure that the title is relevant to what you’re talking about in your post.

You also need to make sure that it generates curiosity and is also something that kind of makes what makes people want to click.

Make sure you tell a story

Stories are extremely effective as a tool to help you create blog posts.

By using facts and statistics will help you create factual and appealing content, but your readers really want an engaging story.

These are really important components of your blog post because these are your posts’ assets.

These are things that potential visitors will see before they get to your blog post.

If you want to learn more tactics on how to write killer blog post check out my comprehensive guide here.

What’s the Difference Between A Blog and A Website?

A blog refers to a specific style and type of content that you would find on a website.

For instance, you will generally find a company’s blog on their website.

Why Is It So Popular?

Blogging is something that has rapidly grown in popularity over the years.

Blogs essentially provide a social outlet for people and brands.

A blog is typically an informal channel that you can use to express ideas, be creative, and delve out information.

Therefore, it is something that people generally connect with much better than static pages on a website.

This is what makes “blogging for business” so powerful.

It really helps to serve to bridge the gap between brands and allow the brands to necessarily have their own ‘voice.’

People generally relate better to brands that are capable of relating to themselves. The best way to do this is through social media channels and a personal and informal channel like blogging.

Why It’s Important to Perform Keyword Research?

Before writing your content or taking your business online, you must put your efforts in understanding the market and audience needs.

While the volume of searches for a particular topic by itself doesn’t really indicate market demand, but it does point toward an existing interest around that topic.

However, specific terms, along with topical keywords, do tend to reveal commercial interests such as buy, purchase, coupon, or sale among many others.

Comprehensive keyword research should include searches without these terms just to judge general interest but also research with these terms in place so we can judge commercial intent toward these topics

Choosing a Topic & Keyword Research

Let’s take a minute to talk about keyword research and why it might be useful for you. First, of all, are keywords dead?

Many people think that the idea of a keyword was born with the search engine, but in reality, it’s existed since the dawn of mass communication. They are nothing more than the terms your audience frequently uses to find and engage with businesses like yours.

They’ve been used in traditional advertising, the Yellow Pages and of course online. The four main areas keywords can help boost your online efforts are:

  1. Developing search engine relevant content to generate free targeted traffic.
  2. Building better copy for your site and apps to improve conversion and sales.
  3. Targeting for your online ads to generate revenue from high-CTR ads.
  4. Employing these words right within the ads themselves.

Tools such as SEMRush, Ahrefs, and Ubersuggest, have literally made keyword research a child’s play.

True, these tools can help you find 1000’s of related keywords with a press of a button.

What’s more they allow you to track your competitors’ pages and their top-ranking keywords.

However, dont be fooled.

If you think having a list of 100’s of low competition keyphrase will give you an instant boost on Google SERPs and will help you generate massive targeted traffic.

Think again.

You must understand that keyword research is an essential “component” of SEO; it’s only a small part of Google’s algorithms.

Your domain’s topical relevance, quality of backlinks, contents, domain’s authoritativeness, etc. are some other crucial components where you need to focus on.

The essence of any keyword research campaign is to find key-phrases with specific “intent.”

Moreover, these phrases must have a tropical relevance to your brand’s targeted niche.

What’s the use of having writing 1000’s blog posts when you can’t generate a single lead or sale?

Why not focus on a key phrase that might have low search volume but have a higher chance of conversion?

How to Perform Keyword Research?

Seed keywords!

They are the foundation of any keyword research campaign.

They essentially define the niche on which your site is based on and help you define and target your closest competitors.

If you already have established a brand or a website, then your seed keyword is any phrase or word that defines your niche.

For example, if you own a photography studio, your seed keyword will be portrait photography or photo studio in ‘town’.

Sounds simple, right?

The problem with any seed keyword is the fact that they define a specific niche.

You as a brand or a website cannot target a whole category.

You need to be very specific with your objectives, and right here, everything starts becoming complicated.

Remember that as a business, your primary goal is to generate revenue and not just building up millions of website visitors without having any conversion or sales.

So, you need to pick up phrases that will generate your targeted traffic with an intent to purchase a service or product.

How to do so?

Well…

Leverage the niche down approach.

Using modifiers, along with your targeted keyword, is the best way to find niche related key phrases.

You basically start with the single word search term with massive search volume. Keep on digging until you find a low competition, niche targeted keyword with purchase intent.

For example, let’s say your seed keyword is “photographers,” then your modifiers can be best + “seed keyword” + location.

It’s important to ‘Spy on your competitors’.

The easiest way to generate a massive list of “niche related” keywords is to spy on your top-ranking competitors’ website.

If you have access to tools like Ubersuggest, all you need to do is enter your competitors’ site, the URL and press enter.

Within a few seconds, you’ll be presented with a list of keywords for which your competitors rank on Google search result pages.

Now, you can filter out the phrases which suit your niche and create a content that far exceeds the quality of your competitors content, so you have a better chance to rank on Google.

Writing A Blog Like A Pro!

The worst thing you can do when you start blogging is just begin to publish posts.

Try to find out what you’re going to write.

You want to have an idea of what you are going to talk about before you even get to the point where you are going to start writing.

The last thing you want is that blank cursor looking into your eyes and making you question your skills.

Research

First of all, you want to make sure that you understand what you are planning in your content calendar.

From your keyword research you should have a list of topics that you will address and answer.

These are usually things you would like to talk about on your blog, and maybe you have surveyed your audience, or maybe you know what the trending topics are.

These are things you should talk about.

The number one advice I have for you is to invest your time in understanding what transformation your blog post can bring to your audience after they read it.

So, they are in an area of their lives where they think they are reading your blog in one way or another and coming out of it ready to buy from you or feel it had value to them.

Create a Content Outline

Once you have decided the main objective of your blog post, you can then work back from it and create your content outlines.

Now, no matter how you end up creating your plan, I feel mind maps are a perfect way to decide and visually organise all your ideas.

I really like using the post-it notes, but no matter how you choose to do it, just make sure you take these ideas in your head about the main objective of your blog post and put them all on a paper.

Once you have enough information in your mind map, you can then organise them in a proper sequence to create a basic outline will necessarily be the framework for your blog post.

Always remember to decide the objective of your post before you start investing your time and energy on research and content creation.

The outline is your roadmap to creating informative and useful content.

So, invest your time doing proper research and gather as many related information as possible.

The more ideas you have in your mind map, the better the result.

Introduction

Now, it doesn’t matter what type of content you are planning to create, a blog post, a review, a listicle, a podcast episode or maybe even talking on stage.

The most important thing you need to understand is that you have to start strong.

The audience will read your content or will listen to your podcast because they are either interested in you or the subject.

And unless you capture them up from the very beginning, they won’t want to continue.

The sole purpose of an intro section is to keep people reading.

You must craft your first sentence in a way that encourages your audience to read the next sentence and so on.

Title and Description

These are really important components of your blog post because these are your posts’ assets.

These are things that potential visitors will see before they get to your blog post.

If people search for a term on Google and any search engine and if your site pops up in the result, they’re going to find the title and be able to read the description before they land on to your website.

Furthermore, both titles and meta descriptions are of great importance in terms of SEO.

And to give yourself the best chance to be found organically through search engines like Google, you want to make sure that the title is relevant to what you’re talking about in your post.

You also need to make sure that it generates curiosity and is also something that kind of makes what makes people want to click.

Make sure you tell a story

Stories are extremely effective as a tool to help you create blog posts.

By using facts and statistics will help you create factual and appealing content, but your readers really want an engaging story.

These are really important components of your blog post because these are your posts’ assets.

These are things that potential visitors will see before they get to your blog post.

If you want to learn more tactics on how to write killer blog post check out my comprehensive guide here.

Technical SEO refers to the technicalities behind your site.

How it’s built and how it serves its content to its users and search engines.

The most significant issues for most websites is that they’re blocked or their ranking is affected either because of URL parameters, google removal tool, robots.txt file.

And sometimes wrong relative canonical tags, no-index or no-follow tags, incorrect international SEO set up are also the culprits.

Having the in correct platform plays a major part too.

Let’s face it WordPress websites will always outrank a pay-as-you-go templated solution!

Guess what, all these things that I just rattled off the top of my head – are all related to technical SEO, and you probably don’t even know what most of those are.

Backlinks and why you need them!

Backlinks are one of the ranking factors that the search engines use in order to figure out how high your website should be ranking.

Backlinks are considered as the most crucial ranking factor based on what they showcase about your website.

Not only do they dictate how many sites are linking back to your website but can imply that your website is a useful resource for the particular keywords that you are looking to rank for.

By checking to see how many authority websites are linking back to your website, Google is much better able to determine where you should be ranking and the overall quality of your website and its content.

Publish authority content to get backlinks

The main thing that you will want to focus on when you are looking to drive more backlinks from authority sites would be to publish authority and overarching content that websites will be able to link to for respective keywords you want to rank for.

One of the best ways to create this type of content is by looking to see what is currently being linked to the most in your respective niche and creating content that far exceeds it.

You want to create content that websites can link to for the various keywords that you want to generate backlinks for by creating the ultimate resource page for someone that is looking for information within the niche/industry.

Leverage Infographics

Infographics can be one of the best ways to generate more backlinks to your website because it is proven that users love them.

Infographics can be excellent tools for marketers and websites to use because they are extremely easy to understand, they look great, and they can tell a story to your audience.

Because of this, infographics are a great way to really generate a lot of backlinks.

All you need to do is create a unique and compelling infographic, and you will be able to generate not only traffic with it, but you will generate a lot of shares and backlinks at the same time.

Guest posting on other blogs

Guest posting is another great way to maximise the number of backlinks you are able to generate.

You will be able to not only choose the websites that you post on, but it is going to allow you to post your backlink within your content which can help you drive more traffic to your website in general.

By posting on other’s websites that have a similar target demographic, it is going to improve your website and brand’s exposure and allow you to generate some great backlinks that you can take advantage of to really propel your website higher within the ranks.

Optimise Social Media Profiles

Your social media profiles are going to be essential for your business.

Social media marketing is a fundamental component of a comprehensive digital marketing mix.

This is why it is so important to optimise your social media profiles.

Improve Authority

When you can optimise your social media profiles with the right keywords and content, you will be able to improve the authority of your profiles.

Having fully developed profiles is key to getting them to where they need to be in order to boost your website’s ranking potential.

Search engines constantly look for ways to improve the rankings. They use a form of ‘social proofing’ by using the data that is supplied by the social media profiles in order to figure out which websites are deserving of rankings.

Thus, the more ‘likes’ and engagement you are able to generate with your social media profile, the better your ranking will be.

Get More Traffic

Without complete optimisation of your social media profiles, you are bound to miss out on a lot of potential traffic.

Getting more traffic from your social media profiles is one of the best ways to improve your website’s rankings because it essentially tells the search engines that your website is providing relevant and high-quality content.

However, your social media profile needs to be highly optimised to improve your traffic because it will not attract traffic without relevant content.

The more optimised and relevant your content is, the more likely you will be able to convert onlookers into actual traffic to your profile and onward to your website.

Improve Your Engagement.

Likewise, without having the right kind of targeting through optimisation, you are likely not going to generate the kind of engagement that you would like to.

As long as you are targeting the right market with your content, you should be able to generate enough interest to get a lot of engagement with your website.

Being able to improve your engagement is a big reason you want to focus on the overall optimisation of your website.

Think Mobile

Nowadays, the majority of traffic comes from various sized mobile devices.

As a result, having a website that properly scales for these users is critical to provide them with a highly optimised experience.

Google knows and understands how important it is for its users to have a highly optimised experience which has led them to place a significant emphasis on using mobile responsiveness as a ranking factor for websites.

Ranking Potential

To put it simply, if your website is not mobile responsive, it will not rank well.

Google and other search engines want to provide their users with websites that are going to meet their needs and provide them with a good experience.

A website that forces a mobile user to utilise a desktop version is not going to provide a great experience for the end-user.

Therefore, your rankings will be lowered as a direct result.

Better User Experience

Another reason you want to be sure that you are providing users with a mobile responsive design has to do with the experience that you are providing your users.

It is important to provide the best possible user experience because it can keep them on your website, more engaged, and much more likely to convert into a potential customer for your business.

Being able to provide a great user experience is only going to improve your ability to rank better due to increasing your visitor’s page on times, decreasing bounce rates, and more.

Finally…

Overall, there are plenty of different things that you want to do in order to improve the rankings of your website within the search engines.

Generating high-quality backlinks is easily one of the best things that you can do to improve your search engine rankings by providing your website is an authority.

Along with this, optimising your social media profiles to boost engagement can play a critical role in getting your website to rank better.

Lastly, having a mobile responsive website that caters to the growing segment of the marketplace will put you in a good position to take advantage of the ever-growing market and to look good in the eyes of the search engines that are looking to do the same.

Technical SEO refers to the technicalities behind your site.

How it’s built and how it serves its content to its users and search engines.

The most significant issues for most websites is that they’re blocked or their ranking is affected either because of URL parameters, google removal tool, robots.txt file.

And sometimes wrong relative canonical tags, no-index or no-follow tags, incorrect international SEO set up are also the culprits.

Having the in correct platform plays a major part too.

Let’s face it WordPress websites will always outrank a pay-as-you-go templated solution!

Guess what, all these things that I just rattled off the top of my head – are all related to technical SEO, and you probably don’t even know what most of those are.

Backlinks and why you need them!

Backlinks are one of the ranking factors that the search engines use in order to figure out how high your website should be ranking.

Backlinks are considered as the most crucial ranking factor based on what they showcase about your website.

Not only do they dictate how many sites are linking back to your website but can imply that your website is a useful resource for the particular keywords that you are looking to rank for.

By checking to see how many authority websites are linking back to your website, Google is much better able to determine where you should be ranking and the overall quality of your website and its content.

Publish authority content to get backlinks

The main thing that you will want to focus on when you are looking to drive more backlinks from authority sites would be to publish authority and overarching content that websites will be able to link to for respective keywords you want to rank for.

One of the best ways to create this type of content is by looking to see what is currently being linked to the most in your respective niche and creating content that far exceeds it.

You want to create content that websites can link to for the various keywords that you want to generate backlinks for by creating the ultimate resource page for someone that is looking for information within the niche/industry.

Leverage Infographics

Infographics can be one of the best ways to generate more backlinks to your website because it is proven that users love them.

Infographics can be excellent tools for marketers and websites to use because they are extremely easy to understand, they look great, and they can tell a story to your audience.

Because of this, infographics are a great way to really generate a lot of backlinks.

All you need to do is create a unique and compelling infographic, and you will be able to generate not only traffic with it, but you will generate a lot of shares and backlinks at the same time.

Guest posting on other blogs

Guest posting is another great way to maximise the number of backlinks you are able to generate.

You will be able to not only choose the websites that you post on, but it is going to allow you to post your backlink within your content which can help you drive more traffic to your website in general.

By posting on other’s websites that have a similar target demographic, it is going to improve your website and brand’s exposure and allow you to generate some great backlinks that you can take advantage of to really propel your website higher within the ranks.

Optimise Social Media Profiles

Your social media profiles are going to be essential for your business.

Social media marketing is a fundamental component of a comprehensive digital marketing mix.

This is why it is so important to optimise your social media profiles.

Improve Authority

When you can optimise your social media profiles with the right keywords and content, you will be able to improve the authority of your profiles.

Having fully developed profiles is key to getting them to where they need to be in order to boost your website’s ranking potential.

Search engines constantly look for ways to improve the rankings. They use a form of ‘social proofing’ by using the data that is supplied by the social media profiles in order to figure out which websites are deserving of rankings.

Thus, the more ‘likes’ and engagement you are able to generate with your social media profile, the better your ranking will be.

Get More Traffic

Without complete optimisation of your social media profiles, you are bound to miss out on a lot of potential traffic.

Getting more traffic from your social media profiles is one of the best ways to improve your website’s rankings because it essentially tells the search engines that your website is providing relevant and high-quality content.

However, your social media profile needs to be highly optimised to improve your traffic because it will not attract traffic without relevant content.

The more optimised and relevant your content is, the more likely you will be able to convert onlookers into actual traffic to your profile and onward to your website.

Improve Your Engagement.

Likewise, without having the right kind of targeting through optimisation, you are likely not going to generate the kind of engagement that you would like to.

As long as you are targeting the right market with your content, you should be able to generate enough interest to get a lot of engagement with your website.

Being able to improve your engagement is a big reason you want to focus on the overall optimisation of your website.

Think Mobile

Nowadays, the majority of traffic comes from various sized mobile devices.

As a result, having a website that properly scales for these users is critical to provide them with a highly optimised experience.

Google knows and understands how important it is for its users to have a highly optimised experience which has led them to place a significant emphasis on using mobile responsiveness as a ranking factor for websites.

Ranking Potential

To put it simply, if your website is not mobile responsive, it will not rank well.

Google and other search engines want to provide their users with websites that are going to meet their needs and provide them with a good experience.

A website that forces a mobile user to utilise a desktop version is not going to provide a great experience for the end-user.

Therefore, your rankings will be lowered as a direct result.

Better User Experience

Another reason you want to be sure that you are providing users with a mobile responsive design has to do with the experience that you are providing your users.

It is important to provide the best possible user experience because it can keep them on your website, more engaged, and much more likely to convert into a potential customer for your business.

Being able to provide a great user experience is only going to improve your ability to rank better due to increasing your visitor’s page on times, decreasing bounce rates, and more.

Finally…

Overall, there are plenty of different things that you want to do in order to improve the rankings of your website within the search engines.

Generating high-quality backlinks is easily one of the best things that you can do to improve your search engine rankings by providing your website is an authority.

Along with this, optimising your social media profiles to boost engagement can play a critical role in getting your website to rank better.

Lastly, having a mobile responsive website that caters to the growing segment of the marketplace will put you in a good position to take advantage of the ever-growing market and to look good in the eyes of the search engines that are looking to do the same.

BONUS CHAPTER:
Conclusion & Quick Fire SEO

So there we have it!

The ultimate guide on SEO for Photographers.

We’ve covered all the essentials throughout the guide from on-page SEO to Backlinks.

Let’s take a quick recap or quick-fire setup workflow.

backlinks

BONUS CHAPTER:
Conclusion & Quick Fire SEO

So there we have it!

The ultimate guide on SEO for Photographers.

We’ve covered all the essentials throughout the guide from on-page SEO to Backlinks.

Let’s take a quick recap or quick-fire setup workflow.

backlinks

Ranking #1 for Photography in Google

Throughout this definitive guide, I’ve covered everything you’ll ever need to know about search engine optimisation.

Remember, keyword research is key to out ranking your competitors. Think about your local search visitors. And don’t forget the importance of optimising your website for speed.

Once you have these in place then you can start building and awesome backlink strategy to hit #1 on SERPs.

Let’s take a look at the quick-fire SEO tactics which will have you on your way to Ranking #1 in no time!

  1. Ensure you have a good website platform – WordPress is the best.
  2. Optimise your website for speed.
  3. Do your local SEO and use Google My Business & Search Console.
  4. Optimise your social media profiles.
  5. Do Keyword Research for your content.
  6. Write Killer blog posts relevant to your niche.
  7. Build backlinks and social shares.
  8. Dominate Google!

If you need help or want to work with me to help your Rank on Google –  Check out my consultancy.

Ranking #1 for Photography in Google

Throughout this definitive guide, I’ve covered everything you’ll ever need to know about search engine optimisation.

Remember, keyword research is key to out ranking your competitors. Think about your local search visitors. And don’t forget the importance of optimising your website for speed.

Once you have these in place then you can start building and awesome backlink strategy to hit #1 on SERPs.

Let’s take a look at the quick-fire SEO tactics which will have you on your way to Ranking #1 in no time!

  1. Ensure you have a good website platform – WordPress is the best.
  2. Optimise your website for speed.
  3. Do your local SEO and use Google My Business & Search Console.
  4. Optimise your social media profiles.
  5. Do Keyword Research for your content.
  6. Write Killer blog posts relevant to your niche.
  7. Build backlinks and social shares.
  8. Dominate Google!

If you need help or want to work with me to help your Rank on Google –  Check out my consultancy.