There are so many people and organisations in the photography industry writing a blog post every day.
Wedding photographers, studios, product manufacturers and stores are all supplying us with news and articles. Not to mention the hundreds of photography magazines available.
With so much competition…
How do you make your blog post stand out and capture readers’ attention?
And then how do you get that blog post to rank high in google?
If you want your blog to stand out, you have to create posts that no one else is writing.
In today’s digital age whereby hundreds of posts, articles, lists, and infographics are shared online daily, being fresh and new can be challenging.
Ideas are sprouting from all over and being original can be difficult to come by, especially if you’re putting together several blog posts a week.
Writing a blog post isn’t exactly rocket science.
However, there are definitely some key points that can take a good blog post and make it one that is engaging and rank high on Google.
So… Let’s take a look at 9 Killer Ways to Write a Blog Post for Photographers.
1. Get the right tools!
I want to start with a couple of important tools I use when I’m writing a blog post here on Get xPosr.
Both have become integral in the way I write for both You (my readers) and SEO.
Grammarly detects grammar, spelling, punctuation, word choice, and style mistakes as you write on just about any site on the web, email, Word documents, social media, or on your own website.
In its basic form, Grammarly is a spelling and grammar checker that’s like a little robotic editor angel on your shoulder at just about all times.
Grammarly has a free version and a premium version.
However, the free version REALLY includes a lot and is enough for most people.
If you don’t already have the Yoast SEO plugin installed on your photography website, then your missing out!
Yoast SEO is one of the most widely used WordPress plugins and is an integral part of any blog or website. Whether you’re running a personal blog or an online portfolio, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.
Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.
It also has a readability scale to ensure your blogs are easy to read for your followers.
2. Keyword Research
Keyword research isn’t just about finding high volume keywords.
I use it as a tool for getting to know your potential clients.
What are they searching for online? What words do they enter on Google to describe what they’re looking for?
Tools such as, Neil Patel’s keyword suggestion tool will give you a quick idea of which keywords people are searching for.
Do some basic keyword research before you even start writing.
In fact, do it before you’ve even chosen your blog post topic.
Enter a few possible topics, and see which words and key phrases look relevant to your industry. Compile a list of 5-7 of these phrases and use those to start outlining your post.
3. Outline your post
You don’t need to go over the top here.
Using the keywords and phrases you’ve compiled from research, choose a theme for your post.
Then draft a basic outline: one main topic and some subtopics that will really help your readers understand your main topic.
For instance, here’s a basic outline I might create under the broad theme, “Writing a Blog Post”:
- Theme: Writing a Killer Blog Post for your Photography website
- Main topic: How to write a blog post
- Subtopics: Tools for writing & SEO, Keyword Research, Methods, etc.
Once you’ve put your outline together, you’re ready to jump into writing your article.
4. Leverage the Skyscraper method
In 2015, Brian Dean, founder of Backlinko, revealed his link building tactic which was used to more double his traffic in just 14 days.
He called it the Skyscraper Method.
The technique took the SEO world by storm. The tactic is fairly simple to understand and execute.
Ok so it does go much deeper than these 3 steps but here are the starting points to leverage the skyscraper method.
Step 1: Find link-worthy content already on the internet for your chosen topic. For example Wedding Photography at Hampton Court.
Step 2: Take that blog post and make it bigger, better and more visually attractive.
Step 3: Using Ubersuggest, look at all the backlinks to that original article you’ve now made awesome. Then reach out to those websites.
“I see you link to ABC article. I’ve just written a post on that topic but mine also includes XYZ!”
As your article is more relevant and has more appealing information they may change the backlink to your website instead.
5. Make sure you tell a story
Stories are extremely effective as a tool to help you create blog posts.
By using facts and statistics will help you create factual and appealing content, but your readers really want an engaging story.
An element you should think about with your blog post is the emotional impact it may have on your audience.
This doesn’t mean making your readers cry (unless, of course, your subject is sad); it means writing in a way that allows you to connect emotionally with them.
It’s no secret that emotions play a large role in advertising.
Whether your story is about something that happened to you personally, an event you see frequently, or just a made-up example of what could happen in a particular scenario, it can be incredibly valuable.
Research shows that a person’s emotional response to an advertisement influences their buying decision much more than the ad’s actual content.
How do you emotionally connect with your readers? By being open, honest, and genuine—and with storytelling.
Stories are a great way to connect emotionally with a user and have the potential to leave a more lasting impact.
You can feature it in the introduction or weave it throughout the post to help drive your point home.
In addition to the emotional connection it creates, which is a massive benefit with content marketing, your story won’t be quite like anyone else’s.
6. A picture paints a thousand words
Having a featured image at the top of your article is great, but as a photographer, you’ll need to be a lot more visual than that.
Research from Buzzsumo suggests that having an image per every 75-100 words is optimal. Not just this but Google loves images!
For example, let’s say you are a wedding photographer. You’ve written a blog post about a wedding you covered at ‘Lichfield Cathedral’.
Show your readers photographs of the venue in different angles, interior, exterior and write about the history of the building.
The more informative and the better you layout your visuals the better your blog post is likely to rank on Google.
7. Optimise for Search
What’s the point in having an amazing blog post if your potential clients or readers can’t find?
SEO is just about keyword stuffing though right?
Ok so, using your keywords is still important, Especially in your title tag and meta descriptions.
Of course, use them throughout your content as well. However, only use them where relevant and sprinkle them across the text.
This includes your header tags (H1, H2, H3, etc.), your permalink, your alt image tags, etc.
SEO is more than just keywords, though.
Despite what you may read, content is king still. Longer posts (over 2000 words) tend to rank highest on Google, as do posts that comprehensively cover the main topic.
Check out my guide on ‘How to Start a Photography Website‘ for example. It has 10,000 words and covers everything you’ll need to know.
Why not write a guide on your subject. For example, ‘How to Photograph Portraits without a Studio’.
Links are also MEGA important – maybe more important than anything else.
Link internally to other posts on your site, and make sure you link back to your new post.
Outgoing links also generate you good juice. Email the organisation your linking to letting them know you’ve linked them. They’ll love you for it.
Furthermore, there is a good chance they’ll share your post with their social followers.
8. Convert readers into clients
Finally, your epic new blog post is written.
Following the steps above, your audience is going to love reading it.
This means more likes, shares and backlinks. But now you want to turn those readers into a sale right?
If you’re just looking for page views, then that’s fine your done…
However, who wants to just have views? Surely, even if you just have a blog you want readers to sign up for your mailing list?
If you are offering a photography service, such as portrait photography, you want people to ask about your fees or book a session.
The most comprehensive solution is to use a lead capture software such as my Hustle for Photographers tool. It’ll easily start turning readers into customers.
9. Have it done for you!
Another solution is to hit me up on Legiit!
I’ve put together The Ultimate Rank Package. An all in one written content and SEO boost for your blog and website.
- In-Depth keyword research with 10 Keywords to focus on for your article.
- 500-2000 word content written for Yoast SEO Green Lights!
- RD100-500+ Curated Links (Niche Edits).
- Rank & Bank Pack – 1 x Permanent Rankzilla PBN, 1 x 50 HQ Foundation Web 2.0.
- A well-optimised written for you Press Release, distributed to 400+ premium websites.
- 12,000 real social signals for FaceBook, Twitter, Linkedin & Pinterest.
Sounds awesome right?
So let’s take a look at those bullet points in more detail.
Naturally, you could always just write a blog post without using any of the steps above.
Sure, it’ll give you some content on your website.
But how effective do you think that post is going to be?
Are people going to like and share it on social media? Will Google find it? Will it get you backlinks?
Most likely not at all. You’d just wasting your time.
However, by following the techniques, I’ve highlighted to write a blog post you’ll not only have killer content but also convert your reasons into sales or new followers while providing good articles that search engines will rank.
What of these strategies will you be trying when writing a blog post? Do you have anything you would add to this list? Leave me a comment below!